Caring is good, but doing something is better. Kind of a no brainer idea for most of us, but when talking about a healthcare company, it’s unheard of. This campaign helped turnaround a struggling company who was ultimately sold for 8.1 billion. We are still waiting for our share of the proceeds.

One car repair almost always leads to another. Unless you are driving a really nice car in which case there are probably no repairs. But, people with really nice cars don't go to AutoZone.

In research, car owners said they didn’t feel warm and fuzzy about oil. What they did love was cars. So we decided to start a research company, so clients could pay us for really obvious insights into their brand. While we were plotting that, we came up with a campaign to make people feel good about their oil.

It's hard to believe, but a  lot of car dealers still do not believe in the power of online advertising and 3rd party car shopping sites. Instead they resort to old-school whacky tactics like inflatables. 

To get their attention in a very unusual way, we crafted a mockumentary based on a fictional character who was the originator of the inflatable gorilla and takes credit for the success of dealerships everywhere.

We targeted online car dealer trade magazines with banners and native ads that made our fictional character seem real.